I can pick 100 gsm from 120 gsm by sound, get weirdly happy about perfect folds, and judge business cards by stock weight (don’t we all?). If it bleeds, trims, traps or RIPs — I’m in.
Let’s take old-school craft and push it forward — take risks, invest in cool technologies and even cooler people, embellish, lasercut and automate. Less “can you make it pop?” and more “wow, that popped itself.”